With Georgian designer Demna Gvasalia, of Vetements fame and acclaim, comfortably settled at the helm as creative director, it’s safe to say Balenciaga will never be the same again. The days of Nicholas Ghesquière’s (now at Louis Vuitton) subversively chic reign suddenly seem eons ago, as does Alexander Wang’s brief tenure. Gvasalia embraces streetwear and adores casually oversized silhouettes; with him, irreverence is heavy, irony abounds and branding is unabashed.
Then again, maybe this is what the house’s founder, Cristóbal Balenciaga, would have wanted all along. One-time Vogue editor Bettina Ballard noted of him in her memoir, “He has never made clothes on pretty or soft-looking girls, and many of his models have been known as ‘monsters.’”
Now modern-day fashion monsters will flock to Balenciaga’s newest release, out of the Spring/Summer ’18 collection but available now. (Fashion isn’t just fast anymore. It’s essentially in the future.) In a palette of strictly white, black and red and directed at men but really it’s unisex, the SINNERS capsule line is simple, streetwise and logo-proud. It could also potentially max out a credit card in one fell swoop. The cheapest item in the collection is a three-pack of boxer briefs, in black or white, for $215 and coming in at $4,900, the painted vintage biker jacket would be the priciest. Everyday staple pieces like the Explorer nylon backpack ($1,050), cotton Sinners baseball cap ($350) and slick yet slouchy Wobble bomber jacket ($2,090) are sure to become collectors' items, which is always a rational way to justify an irrational purchase.
Available now at Balenciaga.