STORIES

GET Blackstone Denim

February 5, 2017

Things from Jamaica make people happy. Like rum (theirs is known to be some of the strongest in the world), reggae and an incomparable knack for relishing downtime and chilling the hell out, owed in part to the Caribbean island’s heavily cannabis-flavored culture. It stands to reason a denim brand inspired by and celebrating everything Jamaica stands for will make wearing jeans a little more uplifting—or at least considerably more laidback.

Trust Blackstone Denim’s heritage is legit. The founder is Ky-Mani Marley, Bob Marley’s multi-tasking son who’s a reggae and hip-hop artist by day. (Trivia fact: He’s the only child of the legend with Anita Belnavis, a Caribbean table tennis champion.) The brand is inspired by “the working man and everyday people,” personified in the bleached-out washes and deeply worn textures. Marley says it’s “about roots, culture and the vibes of the people. Just like the way we live life and create music, we want to give the people a denim brand from a different perspective.” Naturally, each pair references a Jamaican locale, including Montego Bay, Trench Town and Negril, or phrase, like Rude Boy, Roots Rebel and Chalice (the Jamaican term for a bong).

As a girl who likes to wear guys’ clothes, I would work the flamboyance of the acid-washed, moto-seamed Port Royals with, say, a sleek sports bra or crocheted bikini top. But when it comes to getting dressed, women can get away with a lot more than most men, so style these distressed designs carefully, juxtaposing them with an air of crisp minimalism or going all out by channeling your inner early-2000s bottle service-loving, velvet rope-passing club crawler, with a knowing wink, of course.

Available at Blackstone Denim for $175-$280.

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