Lara Stone is a good name, and not just because it belongs to a sultry Dutch supermodel who happens to be named after Julie Christie’s character in Dr. Zhivago. The last name Stone is a pretty solid one, no doubt, but the way I see it, if a name looks good plastered all over items of clothing as a logo, then you’ve got a winner. Thanks to the gap-tooth beauty’s new collaboration with Frame Denim, now we know the answer.
You might expect a woman who’s been compared to Brigitte Bardot for the duration of her career—which is a decade-long now, rendering her an old pro—to endorse a collection full of girlish sundresses and quintessential Breton tops, but Lara is all about the most laid-back of basics: jeans, T-shirts and hoodies, particularly in bright orange, her favorite color. Frame has already synched up with fellow model Karlie Kloss, as well as fashion photography power duo Inez van Lamsweerde and Vinooh Matadin for previous capsule lines, mostly because founders Erik Torstensson and Jens Grede like working with their pals. “When you finally have your own brand you can use that to have a lot of fun with your friends in a weird way,” says Tortensson. “Why not make a few pieces with Lara and we’ll have fun and do a little shoot?”
Lara was inspired by everyone’s favorite style icon, Kate Moss, her Dutch heritage (denim washes feature names like Nederland and Stoned) and the fact that she’d love to see more clothes out there emblazoned with her own name. The nine-piece limited-edition collection features wordy sweatshirts, skinny jeans, high-rise cutoffs, a traditional bomber jacket and distressed denim skirt. Side note: Get ready to see a lot more denim skirts in the near futures. The aughts are on.
Available from $179 to $349 at Frame Denim.