Is there anything shameless about wearing foundation? On the contrary, like its higher-coverage sister, concealer, foundation is kind of the opposite of shameless. It’s intended to cover up your own skin and create the appearance of a smoother, more radiant, generally better face. Then again, if your foundation, not to mention your clever contour lines, is obvious, you’re pretty shameless.
Leave it to always-subversive Marc Jacobs (who happens to be a big fan of concealer himself; he designed his with the goal of hiding the aftermath of a hard-partying all-nighter, an objective he admittedly knows all too well) to toy with the cosmetic’s concept: Foundation intended to showcase and enhance your natural skin. Or as Marc Jacobs Beauty says, it’s made to “show off your skin shamelessly,” and it comes in 29 “flexible” shades.
This translates to full yet buildable coverage that won’t look mask-like or pancake-y and has flashback-free (i.e., invisible) SPF 25 protection. It looks pretty good on model Adwoa Aboah, the face of the campaign, who also happens to be a contributing editor to British Vogue and founder of female empowerment site Gurls Talk. The fact that you can see her freckles means the product is true to its word. Besides, in only a few short years, Marc Jacobs Beauty has cemented itself as a current mainstay in the industry, thanks to their cult-favorite Re(Cover) Perfecting Coconut Setting Mist and most recent hit Le Marc Liquid Lip Crayon.
Available at Marc Jacobs.