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September 21, 2017

Millennial pink is hands down the color of 2017. From Rose Quartz to Candy Pink, different shades of the love-themed color continue to appear in makeup palettes, fashion collections, hair colors, furniture design, celebrity Instagram posts and even in a new line of Le Creuset cookware. Marc Jacobs, Gucci, Stephen Jones, Kendall Jenner and the Hadid sisters all embraced the color, and while oversaturation might limit its days, pink is about to make another huge splash. Zürich-based chocolate giant Barry Callebaut just introduced a new type of chocolate with an all-natural pink color.

The manufacturer, which produces for such chocolate giants as Nestlé, Hershey's and Cadbury, unveiled its new ruby chocolate earlier this month at a launch event in China. To be clear, no colors or flavors are added to the chocolate. Rather, it's made with carefully selected ruby cocoa beans from Brazil, Ecuador and the Ivory Coast that are then uniquely processed to bring out the pink color and fruity flavor. Barry Callebaut categorizes this breakthrough as a new type of chocolate, joining dark, milk and white. 

Per the company press release, "The fourth type in chocolate offers a totally new taste experience, which is not bitter, milky or sweet, but a tension between berry-fruitiness and luscious smoothness."

Ruby is the first new kind of chocolate since Nestlé introduced white chocolate in the 1930s, but the latter is technically a derivative since it contains no cocoa solids. Ruby chocolate, on the other hand, is the real deal made from red cocoa powder. 

Barry Callebaut is a producer, not a retailer, so it is unclear how long it will take for ruby chocolate to debut in stores (and hopefully dispensaries). The roll out might not be until next year or even 2019, but one thing's for sure: Ruby chocolate will be a huge hit for Valentine's Day. 

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