Nike isn’t the first brand to design a hijab distinctly for playing sports, but it is the first major brand to do so, and that’s what makes the global release a historic moment for Muslim athletes—and human beings in general. With the tagline "sports is for everyone," the Nike Pro Hijab ad campaign features an admirable array of female sports stars: German boxer Zeina Nassar, Emirati figure skater Zahra Lari and American Olympic fencer Ibtihaj Muhammad.
Breathable, lightweight and actually made for hardcore movement, the hijab is a year in the making. Nike consulted with a number of hijabi athletes, including their campaign stars, to create the least cumbersome and most inconspicuous garment possible. Requests were unanimous: lighter, softer, more breathable, and the result is seamless. With simple pull-on construction, it’s made of durable single-layer Nike Pro cool mesh, resembling their typical sports bras and leggings.
The response has been nothing short of touching, serving as a reminder that something you wear can be even more than a symbol. This is about inclusivity. Muhammad says, "The Nike Pro Hijab will help advance the conversation around hijabs and Muslim women in sports and further make sports an inclusive space." Taking it a step further, "It’s a reminder to us Muslim women that we can achieve anything in the world," Lari explains. "What Nike has done for Muslim athletes is a dream that we never thought would happen."
It will be available in January, with a release in a variety of colors.