STORIES

The Top 5 Trends of 2017, So Far

By Anna del Gaizo on August 24, 2017

More than halfway through 2017 and we’ve all managed to survive somehow. We’ve also managed to zero in on a few frivolous style trends that you might be inspired to capitalize on before fall officially arrives and everyone gets too serious for cotton candy-colored hair and the weather gets too cold to walk around without a shirt. Seize the moment! Spoiler alert: Bella Hadid is a trendmaster. 

1. Unicorn Hair

Remember Starbucks' Unicorn Frappuccino, nationwide obsession for about five minutes four months ago? This year’s sugary dye jobs are the hair equivalent, just not nearly as nauseating and not quite as fleeting. They emerged in hordes at Coachella: Josephine Skriver’s pimped-out braids were a standout. But it wasn’t until Gigi Hadid dyed her all-American blonde mane hot pink that the notion of getting all middle school on your hair suddenly seemed like a good idea. 

2. Bras as Tops 

There used to be a time when you’d be mocked mercilessly for wearing a scant strip of fabric over your boobs and calling it a top, but times have changed. Suddenly, now that we’re more than halfway through 2017, crop tops seem roomy. Superfluous, even. What a difference a year makes. Think of your bra as the new crop top. Same goes for your swimsuit top. It’s all the same and anything goes. Just ask Hailey Baldwin, Kim Kardashian-West and Bella Hadid, to name a few. 


Images via Instagram: (left to right) unicorn hair, bra tops, scrunchie, gold hoops and kitten heels. 

3. Scrunchies

Let the ongoing, decades-long saga of the scrunchie serve as a lesson to us all to never say never, specifically when it comes to unimportant life choices and decorative hair accessories. Scrunchies were once the most embarrassing thing you could put in your hair (besides, you know, jizz a la There’s Something About Mary), most famously mocked on an episode of Sex and the City. Now they’re legitimately cool, thanks to supporters like Selena Gomez, Lily-Rose Depp and Bella Hadid. And yet time marches on. 

4. Gold Hoop Earrings

Hot girl trend alert! Emily Ratajkowski, Taylor Hill, Jasmine Tookes, Bella Hadid, Hailey Baldwin and Lily Aldridge have all pledged their allegiance to the gold hoop this summer. The most popular proportion is more delicate than oversized, but there’s something to be said for overt gaudiness, too. Small-ish hoops: Think minimalist design with maximum impact, while tacky meets classy when yours is on the larger side. Either way, gold jewelry and a glowing tan are a timelessly winning combination. 

5. Kitten Heels

The kitten heel, shoe of the delicate mini-stiletto that’s all at once feminine, trepidatious, conservative and sometimes kind of unattractive: An ironic ode to the early aughts? To the 1950s, when it was originally popularized (and also known as a “tapered” heel)? A rebellion against the hyped sneakers and chunky platforms to which we’ve become so accustomed? Kendall Jenner and Gigi Hadid have embraced it in pointy-toed mule form, but sure, easy to do when you’re eleven-feet tall. Wear this one with caution. 

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