Late last year, Dazed asked Virgil Abloh about the future of streetwear in the 2020s, and he said, “I would definitely say it’s gonna die, you know? Like, its time will be up.”
Abloh, the founder/designer of Off-White and artistic director of Louis Vuitton menswear, is arguably the king of modern streetwear, so his comments rattled the industry. As reported by Esquire, however, he recently clarified his prediction.
“It’s fifty-fifty,” he said of streetwear’s potential demise. “I said it as a means to provoke this industry that we all love.
What can save it? Abloh continued, “If we want the future of streetwear to not just become this mainstream thing that can be easily replicated, then us that care about streetwear or are of streetwear need to make it as great as possible, not formulaic…. If we love this culture of ours, you need to think about it.”
Inspiring kids is one of his primary goals, and he added that you’re free to criticize his work all you want as long as you try to do something better.
“Take the criticism of my product and take the criticism of any other designer and make something,” he concluded. “Just don’t sit and critique.”
Photo credit: Wikimedia.