STORIES

Cannabis Makes Cartoons More Enjoyable for Adults

By David Jenison on June 18, 2018

Couples that skipped parenthood are often blissfully ignorant of the latest child-centric entertainment, but baby-making families know about everything from Yo-Kai Watch to next month's Hotel Transylvania 3 (yes, there was a second one already). Knowing that many adults must watch cartoons to appease their kids, NYC-based consultants Miner and Co. surveyed 575 cannabis-consuming parents to see if they enjoy kids' content more when they are high.

The findings? Seventy-nine percent said yes!

"The parents in this survey find that cannabis enhances their family's TV time and say they're more engaged with their kids and the content they are watching," said the report. Parents also "spend more time watching their kids' TV shows with them when they've been consuming cannabis."

Saying adults like cartoons more when high is as predictable as saying prohibitionist offspring are more likely to eat Tide pods, yet it does add clinical credence to what most cannabis consumers already knew. One need only watch the Small Foot or Ralph Breaks the Internet trailers to know getting lit would make these movies more enjoyable. One stoner parent even makes video remixes of his kid's favorite show.  

So, who are these parents? The survey participants ranged in age from 21 to 55 years old, 90 percent self-identified as "active" and "professional," and 77 percent reported household income of $75,000 or more. The parents typically opted for edibles in order to avoid smoking or vaping in front of their kids.

The study also contained information the entertainment industry will find interesting: 79 percent said cannabis made them more likely to binge-watch shows, and 77 percent said they were likely to let commercials play as opposed to fast-forward past them. Moreover, a majority were more likely to purchase single episodes, full series and feature films after consuming cannabis.

Miner & Co. Studio president Robert Miner said in a statement that these parents "feel that cannabis plays a positive role in their lives and in some ways, improves their parenting and time spent with their families—including watching TV. They find themselves better able to put aside the impatience that is such an entrenched part of today's adult experience and take the time to relax and bond with their kids."

More than 70 percent of the parents criticized media portrayals of cannabis consumers as "stereotypically silly and forgetful stoners," and among millennial parents, a similar percentage prefer to see television characters consume cannabis rather than alcohol.

So for all the television executives out there, don't play the role of the stoner stereotype who's lazy and forgetful. Instead, be like the real consumer by taking advantage of the programming opportunities that cannabis culture provides.

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