Shavo Odadjian chronicles the rise of System of a Down in part one of this four-part series. Along with System manager David “Beno” Benveniste, Shavo takes us back to 1995 when he had to beg the Roxy to let System play. Jump ahead 10 years, and System claims three No. 1 albums, including two in a calendar year. KROQ threw the craziest free show on Sunset Blvd. for the release of Toxicity and System of a Down cemented itself as an authentic Hollywood hard rock band. Truly grateful for the journey and continuing to collaborate on music, Shavo’s next adventure brings together his love for cannabis with the introduction of his new brand, 22Red.