System of a Down co-founder Shavo Odadjian is back with more intimate stories about his experience as an artist, musician and entrepreneur, which includes launching his new cannabis brand 22Red. Creating is both a passion and release for Shavo, who plays bass guitar for System and creates stage and lighting visuals for their tours. Designing lifestyle products for 22Red is just as special, and he loves seeing his friends and fans wear apparel that represents values important to him. In the second installment of his multi-part PRØFILES series, Shavo and his close friend Mike make the first 22Red tees using the brand’s new logo. Somebody film this!